A commercial for TSK Motor, the official dealer in Kirov, about the Changan UNI-K crossover.
- Format
- Advertising
- Year
- 2022
- Running time
- 0:46
- Role
- Director and cinematographer
- Client
- TSK Motor, official Changan dealer
- City
- Kirov
Idea
I shot this spot for TSK Motor, the official Changan dealer in Kirov, and its main character is the UNI-K crossover. The task was to show the car so that people would want to come and look at it themselves, and to name the showroom address at the end.
Visual language
Details first, then the whole machine: wheel rims, LED optics, the radiator grille, then the interior and the panoramic roof, and only after that the car drives down the road. Shooting from below and a wide lens underline the crossover's aggressive silhouette.
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