I shot a commercial campaign for a brand of felt stones, set in a pine forest.
- Format
- Advertising
- Year
- 2022
- Running time
- 0:47
- Role
- Director and cinematographer
Idea
Sherstyanika produces soft stones out of felt that look genuine but feel warm and soft in the hand. In the spot they go back to the pine forest from which their shape is taken.
Visual language
The frame holds spots of sun between the pines, moss, boulders with felt stones on them and heroines in dresses made of linen. The tempo is slow and the light natural, and that is why the spot feels more like a stroll than an ad.
Want something similar? My studio EastRide Film shoots it: film.eastride.cc
