Chiedo Cover. Furniture for home and business.

Furniture tends to be shot in quiet interiors, but for Chiedo Cover I went another way. The workshop and the brand are seen through a young team's eyes, and the film carries the drive of a music video instead of a catalogue's. The furniture stands in a lived-in space where people both work and unwind.

A wide lens sits nearly on top of the people, the camera rolls through the workshop, the cuts are abrupt, with plenty of collages and effects. Even at this density the edit never lets you get lost, and each shot makes sense immediately. The ending settles calmly on the product and the slogan "Furniture for home and business".