Vyatka Kvass. A film in the wheat field.

Kvass is bought for the taste of childhood and summer, and the Vyatka Kvass spot is built on that image. The hero walks through the stalks of ripe wheat across an endless field, and at the end he holds a cold can.

From above you see how large the fields are, while a low camera almost at ground level picks up the texture of the stalks and the hero's movement. Only two colours stand out in the calm palette, the warm gold of the wheat and the red can.