I shot the 22/23 collection campaign for the clothing brand Mirba. It all happens on city streets on a winter night.
- Format
- Advertising
- Year
- 2022
- Running time
- 3:10
- Role
- Director and cinematographer
- Models
- 15 people
- Photo and gaffer
- Artem Boyarsky
- Track
- SYMBOL, "Skolko nas"
Idea
The idea of the Mirba 22/23 campaign is a night stroll through a winter city. The clothes are not on a catwalk but among snowy streets, columns and an underground car park, that is, where they are actually worn. The finale puts all the models together, and the collection can be seen in full.
Visual language
The light is cold, teal, nocturnal. Lamps, snow and concrete stay in the background, the models walk toward the camera, and the white and light garments of the collection stand out in the frame.
Production
I did the cinematography, the edit and the colour myself. The photographer and gaffer was Artem Boyarsky, and the film uses the track "Skolko nas" by SYMBOL.
Fifteen models were part of the shoot.
Want something similar? My studio EastRide Film shoots it: film.eastride.cc
